Voisey’s big idea is of opening a window to a parallel music business universe: one where A&R, discovery, artist development, collaboration, as well as connectivity to tastemakers and an audience all begin in one app. If users want to step up to being songwriters, that step is very hard.”īarnes sees the Max Martin-esque pop-songwriting process, where hit songs are pieced together by multiple songwriters, as an opportunity for millions of people who are great musicians, but don’t realise it – yet. But if you look at the platform, it’s quite limited – it’s lip-syncing the hairbrush in front of the bedroom mirror. “What TikTok is done is amazing – they’ve kick-started a creative revolution. If TikTok shows that it’s easy for anyone with creative visual nous to explode to international stardom, Voisey indicates that, in 2020, an individual’s ability to be a creative musician is much more common than traditionally thought.Īnd Voisey, Barnes says, is merely taking the baton from TikTok and running with it: In this sense, it’s a remarkably simple democratisation of what it is to be a pop star. The songs made in Voisey currently skew towards the Bieber/Grande/Drake-type sound, with lots of auto-tuned vocals. Shy users can blur their faces, but, Barnes says, they usually unmask themselves once positive feedback arrives. Songs are created in two ways: producers can upload short loops of music, and users can pick one out to sing over, adding vocal effects, and perhaps harmonising with others (or themselves) in split-screen.Ī video can be a maximum of 60 seconds in length, and is often only a chorus, hook, or verse. The app greets you with a TikTok-like experience: a stream of young faces, singing something heartfelt over a pop loop – except that almost every song is new, and you might hear users singing different things over the same musical loop. Voisey is currently iOS-only, although an Android version is coming soon. People are writing little loops, and users are jumping on them! Voisey may have huge implications for the music industry at large…” How does Voisey work? “It’s not an application, it’s a movement. His pitch is certainly bullish: that Voisey could be a one-stop shop that will help people graduate from TikTok lip-sync wannabes to bona-fide songwriter/performers earning royalties. He also founded GoMix, an early collaborative music platform. In an alternate music-biz timeline, Voisey might be the “missing” social media platform: combining early SoundCloud’s zealous userbase, early Hype Machine’s excitement of discovery Snapchat’s intimacy and TikTok’s front-facing camera appeal.īarnes currently divides his time between Voisey and mobile games firm Space Ape, having previously held influential roles at Universal Music and Rdio. Sounds too good to be true? Barnes suggests that it’s already happening. It’s an app that has the potential to shake up how songs are made tap into hitherto locked-away artistic talent develop a new breed of pop star and pop songs and maybe even bypass the traditional label system. It has received three Pulitzer Prizes and many other awards over the years for its coverage of news, music, art, theater, film, politics, activism and more.īob Dylan was the cover star of its final issue, published in September 2017.If co-founder Olly Barnes’ infectious optimism is correct, Voisey is a phenomenon-in-waiting. We are proud to be able to revive both the digital and print editions of this paper.” “For more than six decades, it was the heart of New York City and the voice of the community it served. The title “represents one of the most iconic papers in our nation and the very best of local media,” Calle enthused in a statement. The Village Voice was the country’s first alternative newsweekly, founded in 1955 by a group that included legendary writer Norman Mailer. “I think a lot of people will be hungry for this and I’m superoptimistic,” Calle told The Times. Also, the New York Times quotes Street Media CEO Brian Calle as saying the Village Voice will include a print periodical, expected to be published each quarter. In the years since, its website and social channels have been refreshed with articles posted from the vault.įrom next year, the site will get a revamp with fresh content. Village Voice Writers, Editors Recall Their First Story For the Defunct PublicationĪt the time of its closure, Barbey said the venerable title had bore the brunt of “the increasingly harsh economic realities” facing those creating journalism.
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